Chevron Launches New Australian Advertising Campaign
Posted on November 6, 2009 – 4:56 pm | by oilandgaspress.com
Chevron has launched a new advertising campaign in Australia aimed at engaging people in today’s energy issues and highlighting the growing importance of major natural gas projects to Australia and the region’s energy future.
“How we find, produce and use energy more efficiently are critical issues of our time,” said Peter Eggleston, Chevron Australia’s Manager of Policy, Government and Public Affairs. “This campaign highlights the growing importance of major natural gas projects to the Australian economy and as a source of cleaner energy, providing diversity of supply and energy security to Australia and the region.”
The integrated seven week campaign, consisting of television, print and online advertising, will run through until December. The campaign is being executed in Perth, regional Western Australia, Canberra, Sydney and Melbourne, as well as in selected national media.
“The campaign communicates Chevron’s long history in Australia and our commitment to applying our ‘Human Energy’ to responsibly developing the country’s natural gas resources to help the economy grow and meet long-term demand for cleaner energy,” said Eggleston.
Chevron is focused on developing the Gorgon and Wheatstone natural gas projects, investing in non-operated assets, and continuing to explore for and appraise Australia’s world class natural gas resources. Natural gas, an economical and efficient energy source, is an integral part of the transition to a cleaner energy future. The use of natural gas, relative to the use of other more emissions intensive fuels such as coal, can reduce global greenhouse gas emissions.
Australia is currently the world’s 8th largest energy producer, but there are just two operating LNG projects in Australia. With the development of new projects such as Gorgon and Wheatstone, Australia’s energy industry is poised for a new era of growth. According to figures recently released by the Australian Petroleum Production & Exploration Association, Australia could become a top three global exporter of LNG.
Chevron is one of the world’s leading integrated energy companies and through its Australian subsidiaries, has been present in Australia for more than 50 years. With the ingenuity and commitment of more than 1,500 people, Chevron Australia leads the development of the Gorgon and Wheatstone natural gas projects; manages its equal one-sixth interest in the North West Shelf Venture; and operates Australia’s largest onshore oilfield on Barrow Island and the Thevenard Island oilfields. The company is also a participant in the Browse liquefied natural gas development and is a significant investor in exploration offshore northwest Australia, one of Chevron’s four global focus areas for exploration.
In addition, Chevron’s Perth-based Global Technology Centre provides technology support and solutions to the company’s operations in Australia and around the world. www.ChevronAustralia.com.
SOURCE: Chevron
Web site: http://www.ChevronAustralia.com
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